Zach's Garage (price optimization)
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Zach (once a musician) opens a garage where bands can perform and fans can enjoy the music (for free) as a community service. Zach soon see the folly of his plan and now needs to find a price point that is affordable, but covers his costs of his performance space. This case asks the student to consider attendance levels and break-even price levels.
A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.
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Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.
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