Telepresence case study (bass)

Forecasting Adoption of Telepresence Robot Technology (bass forecasting)

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In 2016, Microsoft explores the possible entry into the remote telepresence robot market. Using the Bass forecasting model, students must develop a 10 year forecast for robotic telepresence penetration in the US market based on a scenario that they develop (pessimistic, optimistic, etc. scenario for adoption). Using these forecasts, the student must then make recommendations to Microsoft for a strategy to pursue.

Managerially complex

80%

A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.

Technically complex

20%

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to juggle with more than one marketing model.

Recent

90%

Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.

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