SyPhone case study (lifetime value)

Syphone (lifetime value)

Try it!

In this case, Syphone is a cell phone company trying to understand the value of their existing customer base. Using customer lifetime value, Syphone must determine the value of existing customer segments and determine how much a new prospective customer is worth.

Managerially complex

30%

A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.

Technically complex

30%

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to juggle with more than one marketing model.

Recent

70%

Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.

Registered instructors can freely evaluate all Enginius case studies. Register here.
You can purchase each case study individually, or as part of a package.
Each case study contains a data set, a case problem (pdf), and a case solution (pdf). The pdf files available on the main case study page linked above. Lookout for these links: