Dürr Environmental case study (segmentation, conjoint)

Dürr Environmental (segmentation, conjoint)

Try it!

In early 2007, Dürr Environmental Controls, a German conglomerate with capabilities in this arena and extensive industrial operations in the US, was considering entering the US with one or more offerings. A variety of features and capabilities are available to Dürr in considering market entry. Dürr is one of our more advanced cases, requiring the use and knowledge of Segmentation and Conjoint models.

Note: Registered instructors may access additional case resources on this page by logging in to the website.

Managerially complex

40%

A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.

Technically complex

80%

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to juggle with more than one marketing model.

Recent

60%

Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.

Registered instructors can freely evaluate all Enginius case studies. Register here.
You can purchase each case study individually, or as part of a package.
Each case study contains a data set, a case problem (pdf), and a case solution (pdf). The pdf files available on the main case study page linked above. Lookout for these links: