The Gabriel Hansen Foundation is a nonprofit organization whose mission is to raise money to finance the Gabriel Hansen Institute’s research activities. After a few years of rapid growth, the amount of funds the Institute was able to raise flattened out, while the Institute’s needs continued to grow. To save some expense, management wants to discontinue the donor acquisition campaign next year. The student must use lifetime value to determine if this is a reasonable cost savings option or if the lifetime value of the new donor outweighs the savings.