ESSEC EMBA case study (segmentation)

Customizing ESSEC Business School’s Executive MBA (segmentation)

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Set in 2022, ESSEC Business School wishes to improve the experience (and ranking) of the Executive MBA program and customize its content to the varying needs of the audience. School management decided to survey current and past participants and ask them about their motivations for joining the program. Students are asked to segment these survey results and recommend possible courses targeted for these segments.

Managerially complex

60%

A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.

Technically complex

40%

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to juggle with more than one marketing model.

Recent

100%

Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.

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