Mobile Game Apps case study (panel, sentiment)

Mobile Games (sentiment analysis)

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Set in 2014, Mobile Apps is a case about the mobile app games market. It requires the application of Excel’s Pivot Tables, Text and Sentiment analysis, and Panel Regression to determine whether a new game app is likely to be successful (profitable), what features (type of game, whether it should be a paid or free app) should be incorporated into the game, and the nature of keywords that could be used in a paid search campaign promoting the app.

Managerially complex

70%

A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.

Technically complex

90%

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to juggle with more than one marketing model.

Recent

80%

Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.

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