FLIP Side of Segmentation case study (segmentation)

FLIP Side of Segmentation (segmentation)

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FLIP (www.learnwithflip.com) was incorporated with a vision of becoming India’s largest e-training and certification organization in the banking and financial services (BFS) industry. Targeting such training and certification is critical to FLIP’s success. Students are challenged to evaluate a questionnaire, analyze the market based on the respondent data and develop/describe the segments within the market.

Managerially complex

50%

A case study is deemed managerially complex when its solution is ambiguous, unclear, or requires extensive judgment calls; it is best suited for advanced students or executive education settings.

Technically complex

30%

A case study is deemed technically complex when its solution requires extensive data manipulation, or when it requires to juggle with more than one marketing model.

Recent

80%

Some case studies depict historical problems taking place decades ago. While graduate students and executive education participants have no problem with these cases, undergraduate students might find them dated.

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